Have you ever wondered why your brand-new website fails to promote more products or gather more clients?
Maybe you already know the answer: It might be too much or too spreaded information,. Here's some questions you have to ask yourself:
Do I have an helpful title?
Search Engine Optimization (in short, SEO) handles the data for search engines like Google or Yahoo to crunch. By being concise and direct on your titles, tags and descriptions, your site could be among the ones on the first search page, and that's a guaranteed success of grabbing attention!
I have what my clients need. What now?
Show them. It doesn't matter to them if you have an apple orchard: if they want apples, show them your apples. If they like them apples and want to know more, show them where you got them.
Is my design too confusing?
Sometimes it's a matter of simplicity. Exaggerating on your page design can hurt your content, even if it's well-laid. By showing less, you can be certain to focus the user's attention to your content and not to your dancing menus.
A website must adapt to the user. If it doesn't behave as expected, you're making him adapt to your site.
Unless you offer a service no one can, odds are he'll keep searching elsewhere.
How many pages do I have to go to show what I can offer?
To get to Wonderland, Alice fell through a hole. Bets are if she had to open six or seven doors, she would consider going through.
In her case it would probably benefit her, but not in yours! Show what you can do best right from the start. Be concise and offer a link for more details. Let the link be the hole.
My website is pretty as a Diamond. But is it durable like a Diamond?
If you have to change your website, make sure your previous website links are redirected to similar pages on your new website, avoiding rotten link creation.
Can I see my site on my smartphone?
If it was created more than four years ago, probably not.
A person who uses its phone to browse is probably killing time, giving you the awesome opportunity to grab his/her attention. And since more phones are activated per day than babies born, by making sure your site has intuitive information and can be browsed and read through mobile devices, you're reaching an even broader audience than desktops.