In the age of social networking, smartphones, permanent web mobile access... why bother sending SMS?
Developing new services and products poses many challenges and also many risks. While designing your value proposition you have to make assumptions and decisions about user's preferences, use cases, features, etc.
Trying to foresee every little detail is a common temptation and sometimes the biggest error. Go for a soft launch to save time and money learning from real user's experience.
When you are building your mailing list it's wise to focus on quality rather than quantity.
That's why at QUEO we have embraced the Double Opt-in Policy and our Newsletter Service for professional high-volume email campaigns follows the same principles.
Made by young locals, Use-It guides invites tourist immersion on the life and customs of its city.
Developed by QUEO and also avaliable on iOS and Android, the website of Use-It Braga and Use it Guimarães understands the needs of the young traveler and features its city's current spots as well as their soul and history.